Jonathan Simpson & Co. Start a project

Founder-led digital systems agency

We turn manual operations into systems that accelerate growth.

We work with businesses that have outgrown manual processes and need systems that simplify operations, not add more complexity.

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Services

Three focused services, built to solve real operational problems.

We combine product thinking, software engineering, and systems design to deliver practical outcomes that teams can run with.

  • Automation Systems

    Reduce manual overhead by turning repeatable operational work into reliable automated workflows.

    Scope Includes

    • Workflow audits and automation opportunity mapping
    • RPA or custom orchestration flow implementation
    • Integration with existing tools, data stores, and APIs
    • Monitoring, alerts, and handover documentation
    • Workflow Automation
    • Backend Systems
    • RPA

  • Internal Tools

    Design and build internal products that help teams make decisions faster and operate with less friction.

    Scope Includes

    • Operator and stakeholder discovery
    • Task-focused UX and UI design
    • Full-stack internal tool development
    • Data integration and role-based workflows
    • Analytics Dashboards
    • UI/UX
    • CRM
    • RPA

  • Web Design & Development

    Build fast, clear, conversion-ready websites that match your brand and perform under real traffic.

    Scope Includes

    • Information architecture and UX direction
    • Design system-aware UI implementation
    • Performance-focused frontend engineering
    • Analytics instrumentation and post-launch tuning
    • SSG/SSR
    • CDN
    • SEO

Find your starting point

Which best describes you?

Not sure where to start? Pick the option that sounds most like you — we will show a recommended first project.

How we deliver

Design, engineering, data, and automation in one delivery team.

We combine design discipline with engineering: workflow automation; RPA with integrations and APIs; PostgreSQL, SQL analytics, and reporting pipelines; Python with LLMs and computer vision where the problem calls for it; and modern frontends on Next.js, Astro, React, and Tailwind.

Design & Product

Clarify messy workflows and shape practical experiences.

  • Product discovery and scoping
  • UI/UX design for internal tools and web
  • Logo and brand design
  • Figma-based design systems and handoff
  • Figma
  • Graphic Design

Engineering & Architecture

Build robust, maintainable software that teams can actually run.

  • Full-stack web development (frontend to API)
  • Performance-focused architecture decisions
  • Mobile-friendly responsive builds
  • Self-documenting code and handovers
  • Full-stack Development
  • APIs
  • Databases

Automation & Internal Tools

Turn manual operational work into reliable automated systems.

  • Workflow audits and opportunity mapping
  • Automation hubs that tie together backends, APIs, and databases
  • Custom internal tool development
  • Process automation with monitoring and alerting
  • AI Pipelines
  • RPA

Artificial Intelligence

Use data and AI where it genuinely improves outcomes.

  • Analytics instrumentation — KPIs, events, and dashboard-ready metrics
  • SQL reporting, warehousing, and ETL-style operational pipelines
  • NLP, RAG retrieval, OCR, and decision-support workflows where they fit
  • Computer vision (OpenCV, YOLO-class models) when visuals drive the workflow
  • AI Agents
  • Computer Vision
  • NLP
At a glance Typescript · Next.js · React · Tailwind CSS · Node.js · MongoDB · Figma

Featured works

Selected projects, built with clarity and shipped end-to-end.

Each project demonstrates a specific capability. For deeper detail, open the full case study.

2024

Shipmas Advent

A festive advent calendar for developers that reveals a new tool or resource each day.

  • Developer community products
  • Seasonal engagement UX
  • Next.js / React delivery
  • Daily content interaction model
  • Next.js
  • React
  • Tailwind CSS
Read case study →

View full works

About

Small, technical, founder-led.

Simpson leads product delivery and full-stack engineering. Jonathan leads AI and data systems. Together we run a lean senior team and expand with trusted collaborators when scope demands it.

Simpson

Co-founder, Full-stack Software Engineer

Full-stack engineer and product-minded web developer. Current pursuing a Masters in Informatics at the University of Edinburgh. Leads end-to-end delivery from concept and UX through deployment and analytics.

Jonathan

Co-founder, AI Engineer and Data Scientist

AI engineer and data scientist. Final year data science student at The University of Hong Kong. Shapes data workflows, models, and backend services that turn ambiguous operational questions into practical tooling.

Contact

Let's work together.

Bring us your messy operational problems, fragile workflows, or half-formed product ideas. We will help you shape the right scope and ship a practical solution. If you are not sure where to start with AI or automation, we will help you find one or two high-impact projects that make a visible difference without disrupting your whole business.