Founder-led digital systems agency
We work with businesses that have outgrown manual processes and need systems that simplify operations, not add more complexity.
We design and build automation systems, internal tools, and high-performance websites for ambitious businesses.
Each project demonstrates a specific capability. For deeper detail, open the full case study.
Investor platform for an early-stage oncology startup. Engagement details shared on request.
An interactive live demo of our zero-data-retention agentic AI middleware: simulated compliance pipelines, a connector matrix, and an ROI calculator built to win SFC-licensed clients.
Commissioned by an Oxford University student as part of her dissertation research, a workspace for reading and annotating old scanned documents that don't work with regular PDF tools.
A free, no-login interactive document workspace that replaces static PDFs: draft, share, track how clients read, and collect digital signatures in the browser.
We combine product thinking, software engineering, and systems design to deliver practical outcomes that teams can run with.
Reduce manual overhead by turning repeatable operational work into reliable automated workflows.
Design and build internal products that help teams make decisions faster and operate with less friction.
Build fast, clear, conversion-ready websites that match your brand and perform under real traffic.
Three common operational patterns we address.
We combine design discipline with engineering: workflow automation; RPA with integrations and APIs; PostgreSQL, SQL analytics, and reporting pipelines; Python with LLMs and computer vision where the problem calls for it; and modern frontends on Next.js, Astro, React, and Tailwind.
Clarify messy workflows and shape practical experiences.
Build robust, maintainable software that teams can actually run.
Turn manual operational work into reliable automated systems.
Use data and AI where it genuinely improves outcomes.
We follow a structured approach that keeps you informed at every stage, from initial audit through to a live system your team can operate independently.
We audit your current operations, map workflows, and identify the highest-impact opportunities for automation and improvement.
We scope the solution, design the user experience, and plan a technical architecture that fits your existing stack.
We develop in iterative sprints, integrating with your tools and testing at every stage so nothing breaks.
We launch the system, set up monitoring and alerts, and hand over documentation your team can actually use.
We iterate based on real usage data, adding features, refining workflows, and expanding scope as your needs grow.
Practical advice on automation, internal tools, and digital systems for growing businesses.
Simpson leads product delivery and full-stack engineering. Jonathan leads AI and data systems. Together we run a lean senior team and expand with trusted collaborators when scope demands it.
Co-founder, Full-stack Software Engineer
Full-stack engineer and product-minded web developer. Current pursuing a Masters in Informatics at the University of Edinburgh. Leads end-to-end delivery from concept and UX through deployment and analytics.
Co-founder, AI Engineer and Data Scientist
AI engineer and data scientist. Final year data science student at The University of Hong Kong. Shapes data workflows, models, and backend services that turn ambiguous operational questions into practical tooling.
Bring us your messy operational problems, fragile workflows, or half-formed product ideas.
Bring us your messy operational problems, fragile workflows, or half-formed product ideas. We will help you shape the right scope and ship a practical solution. If you are not sure where to start with AI or automation, we will help you find one or two high-impact projects that make a visible difference without disrupting your whole business.
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