Jonathon Simpson & Co.: Agency Site

Overview

We built our own house to the same standard we build for clients. The JS&C agency site is a high-performance portfolio and marketing site built in Astro 6 with SSR on Vercel, designed to communicate our positioning (we design and build automated systems, internal tools, and high-performance websites) to potential clients, collaborators, and talent.

Design Philosophy

The aesthetic is deliberate: minimal monochrome palette, strong typographic hierarchy, generous negative space, and purposeful motion. Inspired by studios like BASIC, DEPT, and Noomo, agencies that let work speak without visual noise. Every section fits within a single viewport on desktop; nothing overstays its welcome.

Architecture

The codebase was built as a reusable architecture that now serves as the foundation for client sites (including Novomi Vax):

• Astro 6 with SSR mode deployed on Vercel
• TypeScript (strict mode throughout)
• src/data/siteConfig.ts as the single source of truth for nav, SEO, CTAs, socials, and featured work
• Content collections via src/content/work/, where each case study is a typed .md file with frontmatter schema validated by Zod
• Compact case study cards on the homepage that fit inside 100vh, with click-to-expand interaction and “Read case study” routing to /work/slug
• Full /work archive route for the complete case study library
• Contact section with Resend integration for email delivery

What It Proves

This site is proof-of-work for every service we offer: fast static web, typed architecture, design systems, content modelling, and deployment pipeline. If a client asks what we can build, this is the answer.

Role

Full design, architecture, and development by both founders.

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Outcome: Launched a high-performance agency portfolio that serves as both proof-of-work and a reusable architecture now powering client sites, demonstrating the same build quality we deliver to clients.