Jonathon Simpson & Co. — Agency Site

Overview

We built our own house to the same standard we build for clients. The JS&C agency site is a high-performance portfolio and marketing site built in Astro 6 with SSR on Vercel, designed to communicate our positioning — we design and build automated systems, internal tools, and high-performance websites — to potential clients, collaborators, and talent.

Design Philosophy

The aesthetic is deliberate: minimal monochrome palette, strong typographic hierarchy, generous negative space, and purposeful motion. Inspired by studios like BASIC, DEPT, and Noomo — agencies that let work speak without visual noise. Every section fits within a single viewport on desktop; nothing overstays its welcome.

Architecture

The codebase was built as a reusable architecture that now serves as the foundation for client sites (including Novomi Vax):

• Astro 6 with SSR mode deployed on Vercel
• TypeScript (strict mode throughout)
• src/data/siteConfig.ts as the single source of truth for nav, SEO, CTAs, socials, and featured work
• Content collections via src/content/work/ — each case study is a typed .md file with frontmatter schema validated by Zod
• Compact case study cards on the homepage that fit inside 100vh, with click-to-expand interaction and “Read case study” routing to /work/slug
• Full /work archive route for the complete case study library
• Contact section with Resend integration for email delivery

What It Proves

This site is proof-of-work for every service we offer: fast static web, typed architecture, design systems, content modelling, and deployment pipeline. If a client asks what we can build — this is the answer.

Role

Full design, architecture, and development — both founders.

---

Outcome: Launched a high-performance agency portfolio that serves as both proof-of-work and a reusable architecture now powering client sites, demonstrating the same build quality we deliver to clients.